About

Chapa Design offers creative solutions in brand identity systems with companion web and print design. We live and work in Madison, Wisconsin, where we are building a network of friends with our clients and our creative team.

Gerardo Chapa

President / Creative Director
Meet “Jerry” as he tells a bit of his story.

I am a California boy now planted in the mid-west. I grew up in the small town of Orange Cove, California with no streetlights or fast food restaurants. My passions in painting and drawing led me to the Bay area to attend San Jose State University where I studied Pictorial Arts & Graphic Design. While in school, I was hired as a freelancer by Silicon Valley corporations, and also spent time on staff as a designer for a firm in San Jose. Since moving to Wisconsin in 2001, I’ve worked for a local Wisconsin manufacturing company as their Art Director and now as the President of Chapa Design.

My interests span from typical techie gadgets to fine art, but you can also find me with my plastic mug at Capital Brewery. My wife Brie and I are opposites that attracted; she is the Left Brain (Math Major), I’m the Right Brain (Art Major). Together we make a well-balanced team.

I've also been an instructor for Mess Hall Press since 2007. Mess Hall Press provides Madison high school students with the opportunity to gain valuable arts experience in a design studio setting.

Nathanael "Nate" Pustaver

Illustrator/Graphic Designer Nathanael was born in Madison, but grew up in North Carolina and at an early age Nathanael had a deep desire to draw and paint. Nathanael's father is an artist, so art seemed to be in his blood. He took art classes throughout high school and college, where his father taught and with his guidance he was constantly drawing and always exposed to art. Once he graduated high school he attended College for two years in Oklahoma. Soon after, he returned home to Madison where he attended UW Madison and graduated with a degree in Art Education with an Art focus. After college, Nathanael explored different occupations which ultimately lead to meeting Jerry, whom he has been working with for the past two years. Nathanael's art and illustration background has helped fuel his passion for graphic design where he finds many parallels. His experience in education and management has helped to form his ability to work with clients from a variety of backgrounds. When Nathanael isn't drawing he enjoys any outdoor activities that include running, biking, and tossing around a frisbee.


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Collaborative Partnerships


Jonathan Boler

Web Programmer
Hailing from Scotland, Jonathan settled in Kansas City in 2004 where he fell in love with and married a Madison girl in 2008. He's been solving internet based media challenges for over 7 years. His brilliance is in creating elegant code and implementing beautiful designs. His tools of choice include Ruby on Rails, PHP, CSS, XHTML/HTML5, Javascript/jQuery, MySQL, Drupal, WordPress, Magento, custom CMS sytems and many more.

Jonathan is a techie to be sure, but he is a true gentleman, offering his services with a generous heart. He's often found in conversations about the troubled world we live in, seeking compassionate solutions in partnership with his friends.


listen • think • design